One of the tricks to WordPress SEO is understanding that it’s not all about rankings. Sure, high rankings for your target keywords are awesome, and they definitely produce great returns, but lower rankings aren’t bad all the time either. If we think about a search engine results page (SERP) as a billboard for our content, then sure, position matters, but so does the content of our billboard.
And that’s exactly what we can do using the META description tag. We can actually control what gets displayed in our little spot of SERP real estate, therefore utilizing a tremendous opportunity to convert that space into traffic. [Read more...]