I’ll admit that I’m no SEO expert. When I started this series on WordPress SEO, my goal was to outline steps that I have taken in my web experience that have helped me rank for target keywords time and time again.
In reality, SEO is a lot bigger than just making a few theme modifications and optimization. Keyword density is one of those things that I understand very little about, but am very aware of its importance.
Keyword Density has to do with making sure your static pages and blog posts have a good ratio of content to keywords. For instance, if you were writing a blog posts about common diseases in Golden Retrievers, you would want to first, identify what keywords you believe describe your content well and that you would like to rank for, and second, make sure that you insert those keywords regularly in your post content.
In our example above, we’ll probably want to rank for the search phrase “golden retriever common diseases” — so, along with the other strategies outlined in this series, you’ll want to make sure that you are inserting variations of that phrase throughout your content.
Most SEO experts will recommend your content to keyword ration be around 3-7%, and never exceeding 10%. So for ever 90 or so words of content, you’ll want to use your keyword or keyphrase.
Keywords as Subheadings
Remember back when I told you that heading tags (H1, H2, H3, etc.) are semantic ways of structuring your content? H1 should be the title of the page or post itself. H2 is a subheading, etc.
Well, now is a perfect time to use the H2 tag to place emphasis on our keywords. So, split your post into sections, and title the sections using the H2 tag. Then, use your keyword or keyphrase between the H2 tags.
Keywords and Other Tags
Most people don’t realize that the <strong> and <em> tags are actually semantic XHTML meant for communicating that the content between them is important. In fact, the <em> tag stands for “emphasis”! So, if we strategically place our keywords and keyphrases between either of these tags, we are telling the crawlers that we considered that content important enough to draw attention to.
The Small Things
These methods aren’t going to launch you to the top of the results pages by any means, but when we talk about SEO, in many cases it’s all about gaining a strategic advantage over your competitors, and it will be the little things like this that will give you the upper hand.