Ultimate Guide to WordPress SEO – Deep Linking
You might have noticed that throughout this series on WordPress SEO, I’ve been doing something rather peculiar. I’ve been linking to my own content far more than I’ve been linking out. Now, this isn’t because I’m a stingy linker. I just happen to have a goal in the methodology I’m using in this series with links. That strategy is called deep linking, and it is one of the best ways to not only increase SEO, but also drive visitors deeper into your blog or website.
Deep linking is the art of linking relevant keywords to related content within your own site. Essentially, you are leveraging your own site’s equity for gain. What gain? In order to understand what is to be gained, one must first understand how links affect SEO. Continue Reading…
Ultimate Guide to WordPress SEO – Google Sitemaps
Several Weeks ago, I decided to take on the subject of WordPress SEO. In my experience, setting up your WordPress installation for maximum search engine exposure hasn’t been terribly difficult, but I know that to many people, the task can seem overwhelming.
Today, I want to begin this series of posts by introducing you to the concept of using a Sitemap to give Google a “roadmap” to your blog. Continue Reading…
What’s My Feedburner ID?
Feedburner is an absolute dream come true for a blogger. In fact, I would put in in the top 5 tools that every single blogger needs in their arsenal. It tracks the number of feed subscribers you have, it allows you to offer feed updates via email, and it even has professional site statistics now too! (all for free, mind you)
If you don’t have an account there yet, go there and get one … NOW!
OK, now that you have an account, there are a few things you need to know about feedburner.
1. My feedburner address
This is actually pretty simple, but for the sake of the absolute beginner, you feedburner address is chosen by you when you burn your feed. It usually looks something like this: http://feeds.feedburner.com/myfeedaddress (where “myfeedaddress” is the unique feed string you’ve chosen).
2. My feedburner ID
Web-Safe Fonts For Your Blog
No matter what blogging platform you use … even if you’re just building a straight HTML website … there are relatively few fonts that are safe to use. You can’t just find a “pretty” font on your computer and use it on your website. You have to do your research first. Hopefully, this article will help you narrow down the choices in your quest to make your website bulletproof.
In basic CSS format, you define a font for a website like so:
body { Continue Reading…
font-family: Arial, Helvetica, Sans-Serif;
font-weight: bold;
font-size: 12px;
}
Ranking High by Leveraging the Power of PageRank
I had always read about the different ways to rank high on google’s result page for certain keywords. Simple stuff like SEO optimization and anchor text for linkbacks.
But just in the last few days, I’ve seen this site go from not ranking at all for the search term “nathan rice“, to now being #5. As you can see, my other 2 websites are ranking above this one for my name because they are way more established than this blog.
So, by leveraging the power of these other blogs, I was able to take this site from not ranking at all, to being #5.
My personal site, NathanRice.org, has a PageRank of 5, and RockinThemes.com has a PageRank of 6. This means that when I link to sites on either of these sites, Google takes it seriously. So if I use NR or RT to link to a website, the anchor text I use to link is going to be used by google to determine the ranking for that keyword.
And thus, by linking to this site with the anchor text, “Nathan Rice” or “NathanRice.net” or some other combination that includes my first and last name, I have effectively given this site a boost in ranking for that keyword.
That’s why people like to buy text links on high PageRank sites. It’s an immediate boost in ranking for the keyword they use.
That’s pretty cool stuff!
